Everyone has the power to enhance their decision-making and impact using behavioural science.

I want to help you achieve that.

Welcome! What brings you here today?

Hi, I'm Janina

From the academic environment of UCL to the dynamic projects of a behavioural scientist, my path is fueled by a deep curiosity about human behaviour and the translation of insights into practical strategies that make a real difference.

Curious about careers in behavioural science?

Through the Insider Insights interview series, I aim to help aspiring behavioural scientists find rewarding careers in the field, sharing insights from those leading its application.

Whether you’re just starting out or simply curious about behavioural science, these posts will give you practical advice and insights to guide your own journey.

"It’s important to fall in love with problems, not solutions."

- Uri Levine

paper on wall
paper on wall

This quote captures the heart of my approach to behaviour change. It's all about digging deep into the problem and really understanding it in the context of the broader system. By starting small, focusing on just one or two behaviours, we set the stage for successes that pave the way for big, lasting transformations. My approach is systematic and methodical, making sure every intervention is well-rounded, sensitive to the context, and carried out with accuracy.