Challenge

How can we encourage visitors to explore lesser-known cultural sites?

Project

Key responsibilities included, but were not limited to, supporting:

• Behavioural journey mapping: Developing a comprehensive map that integrates service design and behavioural science methodologies to map visitor behaviours, along with influences impacting tourist experience.

• Behavioural strategy mapping: Building upon the journey map to create an strategy map, enabling teams to implement these strategies effectively in their solutions.

• Playbook development: Producing a detailed playbook outlining the behavioural strategies tailored for the tourist pilot experience.