How can we improve organisational efficiency and wellbeing?
Using behavioural science to identify behavioural influences in an organisational context and designing pilots for driving change
Organisational change
Behavioural Analysis
Behavioural Design
Evaluation
Challenge
A fast moving consumer goods company faced difficulties with feedback processes and organisational efficiency after undergoing restructuring, leading to reduced productivity and lowered wellbeing. The project aimed to streamline these processes and improve ways of working across teams.
Approach
Key responsibilities included, but were not limited to:
Focus area identification Identifying inefficient meetings and inadequate feedback as primary concerns through workshops, desk research and review of internal resources.
Behavioural analysis Drawing on mixed-methods, the team analysed existing behaviours and identified barriers to effective communication and meeting management.
Behavioural design Based on the analysis, two pilot programmes were designed to address the specific challenges identified resulting in time savings and enhanced communication.
Pilot evaluation Conducting an assessment of the pilot programmes by gathering participant feedback to measure factors such as effectiveness, acceptability and areas for further improvement.
Outcome
The study demonstrates the effectiveness of the BCW approach and the use of the TDF and COM-B model to understand the influences on behaviour in a systematic manner, especially for mental health and well-being interventions.
The findings can be applied to design structured interventions to change behaviours related to the engagement with, and moderation of, web-based peer support groups and, in turn, improve mental health outcomes for young people.