Do students in the UK go green to fit in? The role of norms and preferences in individual willingness to act pro-environmentally
Challenge
Global warming has become one of the most pressing economic policy issues of our time; understanding the influences of individual willingness to combat global warming is critical to combat this global cooperation problem.
Project
As part of my Bachelor's degree, I conducted a research project (graded 81%) exploring the role of social norms and economic preferences in influencing students' individual willingness to act pro-environmentally.
Intervention design: Investigated whether a social norm intervention that corrects a student's misperceptions about the actual prevalence of behaviours and social norms among a relevant reference group — students' peers — could causally increase their willingness to act pro-environmentally.
Experimental design: Developed and executed an online experiment via Qualtrics to collect cross-sectional data.
Data analysis: Conducted statistical analysis of collected data using STATA.
