Challenge

A city faced challenges in fostering innovation due to a limited perception of Intellectual Property (IP) as a legal obligation rather than a commercial asset.

The goal was to shift this perception and create a digital platform to support businesses, inspired by global models.

Project

Key responsibilities included, but were not limited to, supporting:

• Behavioural research & analysis: Designing survey and interview questions to uncover current behaviours and drivers related to IP management. Conducting a swift review of relevant literature and internal documents on IP perceptions and business innovation trends. Identifying key behavioural influences impacting the management of IP as a commercial asset.

• Workshops: Facilitating workshops with stakeholders to co-create strategies for repositioning IP as an essential component of commercial value. Contributing to the design of a prototype platform that promotes an asset-centric perspective on IP.

• Presentation deck creation: Creating a presentation deck to communicate insights, findings, and proposed solutions to stakeholders.